George Tolomiczenko, PhD, MPH, MBA, Director of Medical Innovations at the UCI School of Medicine will lead the workshop in July. Dr. Tolomiczenko will be offering an introduction to a customer-focused approach to testing your idea for a new product or service, which may have occurred to you and/or your team in the midst of conducting research or brainstorming new directions for your research efforts. You are also welcome to participate if you are just curious to learn more about how to think laterally along these lines.
Link to Zoom sessions: Part 1 Part 2
